The excitement that headless CMS solutions bring to a team is undeniable. Looking back at traditional CMS and comparing it with this new solution can show you how impactful it can be.
But before you start exploring how this new content management technology will change your business, here are some essential things you should know about CMS.
Multi-channel publishing
A CMS gives you the ability to publish content to multiple channels. It creates a single source of truth for all your content and allows easy management of that information throughout the publishing process.
Content can be published across multiple channels, including:
- Web
- Mobile devices (smartphones, tablets, etc.)
- Email newsletters/automated messages (SMS)
Easy and flexible content authoring
The flexibility of CMS means that you can easily manage content, which in turn helps you to achieve your goals and meet your business needs. In addition, the flexibility of CMS allows users to create different types of content using different media formats while working within one system.
Marketing automation and business analytics
With the CMS, you get access to marketing automation tools like autoresponders and interactive forms that can be put on your website or sent out via email. The CMS also allows you to do business analytics using data collected from visitors who visit your site through different channels such as social media platforms, search engines, etc.
After a thorough data valuation process, you can then use the data insights to improve your digital marketing strategies by adjusting content regularly depending on what’s working best for you at any given time.
Collaboration
There are two types of collaboration that are important to note:
- The first is a collaboration between content creators and editors. In this scenario, an editor reviews the content created by a content creator and provides feedback. This can be done through emailing or commenting on the text directly in a CMS.
- The second type of collaboration involves content creators and consumers working together on the same project. For example, with Google Docs, multiple users can edit documents at once; each user has access to different parts of the document (called “editing modes”).
Agility
Agile describes a broad set of software development methodologies but can also refer to how you manage your website’s content. For example, agile Content Management Systems allow you to make changes on the fly without having to go back and fix things later.
This means that your CMS will react according to your changing needs. It will bring in the critical feature when launching new products or services! Contentful experts explain, “Contentful is API-first, fully extensible and scales up for the most demanding digital experiences.”
As you can see, the headless CMS is here to stay. It’s a powerful tool that benefits companies and businesses of all sizes. With its flexibility and ease of use, it’s no surprise why many brands are adopting this approach for their publishing needs!
The best part about using this CMS platform is that it allows users to build their custom solutions without relying on someone else’s codebase or templates; they can start fresh with minimal effort. This means they can get up and operate quickly while maintaining control over all aspects of their content management system (CMS).